The problem was never a shortage of ideas.
Organizations had strategic plans, leadership programs, performance systems, talent practices, policies, and operating processes.
What they often lacked was a shared way to understand how those efforts connected.
Leadership meant different things to different people. Strategy remained apart from daily work. Talent practices developed separately from organizational priorities. Policies accumulated as leaders tried to anticipate every possible situation. People became increasingly busy while remaining uncertain about the value they were responsible for adding.
Vide was built to help organizations make sense of the whole.
From Practice to a Better Answer
Vide grew from years of working inside the questions that shape organizational performance.
Why do talented people and capable teams underperform? Why do substantial investments in strategy, leadership, talent, and operations fail to produce meaningful improvement? Why do organizations continue adding programs, processes, and policies while people remain uncertain about what matters most and what they are responsible for delivering?
Practice revealed that these were rarely isolated problems. Leadership, strategy, people, systems, operations, and performance were deeply connected, but the ideas and initiatives intended to improve them were often developed separately.
Research provided a way to examine those relationships more rigorously. Continued application provided a way to test and refine what worked.
Vide and its integrated body of work developed from the effort to bring those parts together.
Vide Consulting Group Today
Vide works with owners, CEOs, executive teams, boards, government leaders, nonprofit leaders, and senior decision-makers facing consequential organizational questions.
Our engagements may involve strategy, transformation, leadership, teams, talent systems, culture, operational performance, or execution. The work is always tailored to the organization and grounded in the same commitment:
When people rise, organizations win.
High-performing cultures make both possible.
Organizations perform through people. People perform best when they understand the direction, see how they contribute, are supported by aligned systems, and are accountable for meaningful results.
Core Values
Pursue Excellence
Excellence is a discipline, not a destination. It requires consistent effort, ongoing learning, and accountability over time. We hold ourselves to high standards and commit to continuous improvement in our work and conduct.
People Are People
People deserve dignity, respect, and humanity, regardless of role, title, or status. We value genuine relationships, and how we show up with people matters.
Intellectual Rigor
We think critically, challenge assumptions, and ground our work in valid research methods, data, and disciplined reasoning. Insight matters only when it is sound, defensible, and applied.
Complexity Simplified
We cut through complexity to identify patterns, make priorities explicit, and uncover opportunities so that leaders can make better decisions and solve the right problems. We respect complexity, but we do not hide behind it. If an idea cannot be clearly explained and practically applied, it is not yet understood.
Meet Our Team
Travis A. Berger, Ph.D.
Founder & Managing Partner
Travis Berger has spent his career pursuing one question:
What allows people, teams, and organizations to perform at their best, especially when the stakes are high and the answers are not obvious?
The question first took shape through competitive athletics, where talent alone never guaranteed success. Teams performed when people understood the objective, accepted their roles, trusted one another, prepared with discipline, and held themselves to a shared standard. As a captain, Travis also learned that a title did not cause people to follow. Influence had to be earned through judgment, credibility, conduct, relationships, and performance.
Marine Corps Officer Candidates School reinforced those lessons under more demanding conditions. Leadership could not be separated from followership. Authority did not guarantee influence. Individual effort had to serve a larger mission. And dependability mattered most when conditions became difficult and other people were counting on you.
Those experiences did not give Travis a finished view of leadership. They gave him questions he could not stop asking.
Why do talented teams underperform? Why do capable people fail to add the value their roles require? Why do people follow some individuals and resist others? Why do organizations invest heavily in leadership, strategy, talent, and performance, yet struggle to translate those investments into better results?
Those questions followed him into consulting, organizational leadership, teaching, and research.
In practice, Travis saw organizations invest in strategic plans, competency models, leadership academies, performance systems, coaching, succession planning, operating processes, and culture initiatives. Many of those efforts were thoughtful. Yet they often operated from different definitions, assumptions, and expectations.
The parts improved.
The organization did not.
Doctoral study gave him the opportunity to examine the problem more deeply. His research brought together leadership theory, organizational strategy, program evaluation, and organizational practice. What emerged was not another leadership model, but a way to organize a fragmented field and connect leadership more directly to how organizations perform.
That work became the foundation for HPLX™ (leadership’s common language) and Performance Blueprint™ (Vide’s organizational alignment system).
Travis founded Vide Consulting Group to bring that thinking into practice.
Today, he works with owners, CEOs, executive teams, boards, government leaders, and nonprofit leaders facing consequential questions about strategy, leadership, people, organizational alignment, accountability, and execution. He helps leaders make sense of complex conditions, identify what matters most, and develop practical solutions that fit their organization.
His work has supported organizations navigating growth, transformation, leadership transitions, culture change, geographic expansion, strategic realignment, post-acquisition integration, and the demands of execution. He has advised senior leaders, built leadership and talent systems, facilitated strategic decisions, developed high-impact programs, and helped organizations strengthen the conditions required for sustained performance.
Travis also serves as the Inaugural Applied Leadership Fellow and Associate Professor of Business and Leadership at Alvernia University. His academic leadership has included serving as a founding dean, department chair, and president of faculty council. As Founding Dean, he helped secure the largest alumni gift in the university’s history, established the Header School of Business, launched institution-shaping programs, expanded academic offerings, and strengthened connections among the university, industry, and community.
Across every role, the same principle guides his work:
Organizations perform when people understand the direction, see how they contribute, and are accountable for adding the right value at the right level.
That principle is reflected in Vide’s shared performance standard:
Direction. Alignment. Accountability.
Travis is known for making difficult ideas understandable, challenging familiar assumptions, and helping leaders see problems they have struggled to name. His speaking and advisory work combine research, experience, directness, and practical relevance.
He does not offer generic formulas or borrowed leadership advice. He helps audiences understand what is actually happening inside their organization, why familiar approaches often fail, and what it will take to move performance.
Because the goal is not another plan, program, or initiative.
It is high-performing people, teams, and organizations that deliver the right results the right way.
Amber Stephenson, Ph.D., MPH
Consulting Partner
Amber Stephenson is a Consulting Partner with Vide Consulting Group. Her areas of expertise include leadership, organizational behavior, management, program evaluation, capacity building, and subtle gender bias. Her current research explores social identity and the willingness to lead, women leaders and subtle gender bias, and self-concept.
Amber has consulted with organizations from the public and nonprofit sectors and the healthcare industry. Her clients have gained the insights and tools required to increase organizational leadership capacity and define strategy and strategic direction. The results of her work have translated into stronger organizational capacity to deliver value to customers and stakeholders.
Amber currently serves as a business professor at the David D. Reh School of Business at Clarkson University, where she teaches organizational behavior and organizational theory in the Healthcare MBA, as well as leadership and organizational behavior in the management MBA.
Her research has been published in journals including Health Care Management Review, Journal of Health Organization and Management, Health Promotion Practice, Services Marketing Quarterly, International Journal of Nonprofit and Voluntary Sector Marketing, International Review on Public and Nonprofit Marketing, International Journal of Educational Management, Higher Education, and Journal of Policy Research in Tourism, Leisure and Events.
Her contributions to leadership and management have been recognized through the AcademyHealth Presidential Award, a nomination to the Pennsylvania Governor’s Leadership Conference for Women, and the 23rd Annual Doctoral Fellowship Award at Indiana University of Pennsylvania. Amber is a frequent speaker who delivers keynotes, presentations, workshops, and symposiums to industry groups, organizations, and community partners.
As Director and Senior Research Associate at Temple University’s Nonprofit Evaluation Services and Training program, she co-created the International Nonprofit Training and Leadership certificate program designed to develop leadership ability in a global business environment.
She is a member of the Academy of Management, AcademyHealth, and the American College of Healthcare Executives, and has held previous affiliations with the International Leadership Association and the Association for Research on Nonprofit Organizations and Voluntary Action.
Amber holds a PhD in Administration and Leadership Studies from Indiana University of Pennsylvania, a master’s degree in Public Health from West Chester University, and a BS from Ursinus College.
Amy Diehl, Ph.D., MBA
Consulting Partner
Amy Diehl is a Consulting Partner with Vide Consulting Group. Her areas of expertise include leadership, gender and leadership, women and leadership, unconscious gender bias, equalism, and information technology. Her current research continues to explore and make meaning of the gender-based leadership barriers faced by women in leadership.
Amy has consulted with organizations on challenges experienced by women leaders, unconscious bias, and solutions for identifying and eliminating unconscious bias. Her clients have gained insights and tools that enable women leaders to navigate adversity in their personal and professional lives. The results of her work have translated into stronger organizational diversity and leadership capacity, generating value for customers and stakeholders.
Amy currently serves as Associate Vice President and Chief Information Technology Officer at Shippensburg University of Pennsylvania. Her research on gender and leadership has been published in journals including Human Resource Development Quarterly, Journal of Leadership Studies, Gender in Management: An International Journal, and Advancing Women in Leadership.
She has also written chapters for Women and Leadership in Higher Education, volume one in the International Leadership Association’s Women and Leadership book series, and the Handbook on Gender and Leadership.
Her contributions to the field of leadership, particularly women and leadership, have been recognized through frequent invited speeches, workshops, guest appearances, and presentations. She was named a 2019 Central Penn Business Journal Woman of Influence and continues to make important contributions to the scholarship and practice of leadership.
Amy holds a PhD in Administration and Leadership Studies from Indiana University of Pennsylvania, an MBA from Frostburg State University, and a BS in Computer Science and BA in French, both from Shippensburg University.
Christina Yoder, Ph.D., MBA
Consulting Partner
Christina Yoder is a Consulting Partner with Vide Consulting Group. Her areas of expertise include leadership, management, organizational development, talent management, diversity and inclusion, and strategic human resources. Her research interests include gender and leadership, women leaders in the banking industry, leading across generations, employee engagement, emotional intelligence, and training and development for strategic planning.
Christina has consulted with organizations from the private and nonprofit sectors to increase leadership and management capacity. She has delivered leadership and management training and is regarded as one of the premier executive coaches in the region. Her coaching clients have gained the knowledge, skills, and abilities required to add the right value at the right level. The results of her work have translated into increased value delivered by organizations and their people.
Christina currently serves as a management professor at the Richard J. Bolte Sr. School of Business at Mount St. Mary’s University, where she teaches graduate and undergraduate courses in management, organization development, ethics, and corporate social responsibility. Before entering higher education, she was a talent development manager in the banking industry, where she was recognized as a visionary and transformational strategic partner who developed the workforce to drive business strategy.
She relied on research-based practices to inform organizational development initiatives, management and leadership development curricula, and coaching programs. Her ability to align the workforce with overall business strategy, including succession planning and development initiatives for high-potential employees, translated into an immediate competitive advantage.
Her contributions to leadership and management development have been recognized through the Central Penn Business Journal’s Women of Influence Woman to Watch Award in 2013 and her service as a Business Intelligence Board Member for Chief Learning Officer magazine from 2012 to 2016.
Christina is a member of the Academy of Management, International Leadership Association, Society for Human Resource Management, Association for Talent Development, and the FBLA-PBL Professional Division. She also serves on the board of the Chambersburg Community Theatre and is Chair of Penn State Mont Alto’s Development Committee.
Christina holds a PhD in Administration and Leadership Studies from Indiana University of Pennsylvania, an MBA from Shippensburg University, and a BS in Business Administration with concentrations in Management and Marketing from Penn State University.
Don Gould, MBA
Consulting Partner
Don Gould is an independent business and information technology consultant who serves as a Consulting Partner with Vide Consulting Group. Don is a recognized authority in aligning organizational technology investments with overall business strategy. His areas of expertise include ERP implementation, IT transformation, business intelligence, strategy, data analytics, and organizational leadership.
Don has served in senior leadership roles with a variety of consumer product, retail, and e-commerce companies. He most recently served as CIO at Quaker Maid Meats, Inc., where he led an IT transformation that resulted in a stabilized and secure infrastructure, optimized systems, and a more data- driven culture.
As Executive Vice President and CIO at Medifast, Inc., a publicly traded company, he drove IT and business strategies that improved client and customer experiences, resulting in growth and increased market value. His longest tenure was at Godiva Chocolatier, Inc., where he served in roles including Director of Global Business Applications and Director of IT. As a valued executive, Don drove quantifiable business results through strategic investments in IT.
He successfully managed complex global ERP, POS, and CRM implementations by leading teams of IT professionals across North America, Asia, and Europe. His efforts translated into better customer experiences, increased sales, and improved business processes and efficiencies.
Don’s work transforming how businesses partner with IT to drive organizational strategy, along with his ability to lead complex global initiatives, earned him recognition as a Premier 100 IT Leader by Computerworld. His experience and expertise also make him a valued speaker at technology and leadership conferences.
Don holds an MBA from Saint Joseph’s University and a BS from Slippery Rock University. He also attended Georgetown University’s McDonough School of Business executive education program for leadership development and business leadership, is Agile certified through the University of Maryland Baltimore County, and holds an APICS certification.
Joe O’Neill, MA, Industrial Relations
Consulting Partner
Joe O’Neill is a Consulting Partner with Vide Consulting Group. Joe is a recognized authority in human resources and specializes in driving corporate strategy through innovative compensation and benefits programs. His areas of expertise include compensation, benefits, total rewards, performance management, mergers and acquisitions, shared services, and strategic planning.
Joe has served successfully in senior human resources leadership roles with companies in the finance, engineering, and transportation industries. He most recently served as Global Vice President of Compensation, Benefits, Shared Services, and Mergers and Acquisitions at Penske Truck Leasing, a global transportation and logistics company. He was responsible for overseeing domestic and international compensation, benefits, shared services, and human resources compliance programs and services.
Joe delivered quantifiable business results that increased revenue and profit and attracted and retained valued employees. His teams designed and implemented executive compensation strategies that resulted in full executive retention and sales compensation strategies that materially increased annual sales.
He was the human resources lead on more than 20 successful domestic and international acquisitions and effectively managed global relocation and expatriate programs across Europe, China, Brazil, Canada, and Mexico. Joe also led the design and launch of a homegrown shared services unit that now handles thousands of employee contacts annually. As a valued executive, he worked effectively with labor relations to produce mutually favorable compensation and benefits programs for Teamsters, UAW, and Machinists union employees.
Joe’s ability to drive organizational strategy through innovative human resources initiatives, along with his success in leading complex global programs, earned him seats on the U.S. Chamber of Commerce Benefits Advisory Committee and the Aetna/CVS Customer Cooperative Roundtable Executive Leadership Group, as well as board positions with the Home Health Care Management Company, the Salvation Army, and their Human Relations Council.
His experience and expertise make him a frequent speaker at national and international employee benefits forums.
Joe holds a master’s degree in Industrial Relations from Kutztown University and a BA in Industrial Psychology from St. Francis College. He is a veteran of the United States Navy.
Joseph Ricci, MOL
Consulting Partner
Joe Ricci is a senior IT professional who serves as a Consulting Partner with Vide Consulting Group. Joe is a recognized leader in master data management and data governance and is known for implementing data integration programs that transform data into usable knowledge to inform business strategy. His areas of expertise include IT change management, strategy, IT governance, data governance, data integration, master data management, and organizational leadership. Joe has consulted with businesses in biotechnology, engineering, process manufacturing, and construction, where he developed and designed systems critical to driving overall strategy. He also managed IT projects involving the U.S. Food and Drug Administration approval process. From systems consolidation to leading data governance and integration programs, Joe has saved millions of dollars in fees and development costs for clients while generating significant increases in market value.
Joe has routinely transformed dysfunctional and disconnected IT departments into high-performing teams working cohesively to understand and support the overall business strategy.
He served as Director of Enterprise Information Systems at Fujirebio Diagnostics, Inc., an international consolidated subsidiary of Miraca Holdings Inc. In that role, Joe developed data governance and master data management initiatives that supported business strategy while working with global executive management teams to integrate technical solutions that improved operational efficiency and productivity.
Before Fujirebio Diagnostics, Joe owned and operated his successful IT consulting company, Absolute Integration, Inc.
Joe holds a master’s degree in Organizational Leadership from Alvernia University and a BS in Computer Science Software from West Chester University, and he maintains numerous professional licenses and certifications. He is also passionate about soccer and youth empowerment, having coached soccer at the high school and college levels and held volunteer positions with U.S. Youth Soccer and Big Brothers Big Sisters of America.
Keith Stamm, MS
Consulting Partner
Keith Stamm is a Consulting Partner with Vide Consulting Group whose passion is working with people and organizations to help them realize their full potential. His areas of expertise include learning and development, organizational development, leadership, performance coaching, team building, and strategic planning.
Keith has consulted with organizations and individuals across higher education, business, government, and nonprofit sectors. He has designed custom training and education programs, facilitated team-building exercises, and conducted strategic planning sessions. As a certified MBTI practitioner, he delivers performance coaching based on leadership type analysis and interpretation.
The outcomes of his work have included improved organizational performance and leadership, stronger organizational leadership brands, and increased value for customers and stakeholders.
Keith currently serves as Director of Counseling and Advising, Disability Services, Career and Transfer Services at Harrisburg Area Community College, following a similar role as Director of Career Services at Reading Area Community College. In both positions, he has used his strengths to help others develop the knowledge, skills, and abilities required to add immediate value to organizations.
Keith’s expertise, experience, and teaching style also made him a sought-after professor in Alvernia University’s Master of Arts in Organizational Leadership program, where he taught leadership development and organization theory.
Regarded as a personable and dynamic communicator, Keith is a frequent speaker at programs, workshops, and seminars. He continues to make a positive difference in students’ lives through his teaching at Harrisburg Area Community College. Keith is active in his community, serving on the Spring Township Parks and Recreation Board, mentoring with Big Brothers Big Sisters, and having served as a Global Village Volunteer for Habitat for Humanity International in San Salvador, El Salvador.
Keith holds an MS in Training and Organizational Development/Adult Learning from Saint Joseph’s University and a BA in Psychology from Alvernia University. He also holds certifications as an MBTI and Strong Interest Inventory practitioner.